Hello, I’m Rocky 👋
I’m a creative and design leader based in Toronto, specializing in brand strategy, creative direction, and integrated communications. With nearly 20 years of experience across technology, telecom, financial services, and fleet management, I bring together strategic thinking, creative craft, and leadership to build brands and experiences that connect with people.
Throughout my career, I’ve helped organizations including TELUS, Rakuten Kobo, Element Fleet Management, and Epic translate complex ideas into clear, compelling creative. I’ve led brand and communications initiatives, built and mentored creative teams, established in-house capabilities, and partnered with stakeholders and leaders to bring strategic vision to life. I’m equally at home shaping the big picture and getting into the details that make great work happen.
One of my proudest creative achievements remains leading the branding for the Pride & Remembrance Run, where seeing thousands of runners across Toronto proudly sporting work I created was simply unreal.
Outside of design, I’m a cat dad, an occasional dabbler in ukulele, and a competitive dragon boat athlete. I have a soft spot for science fiction, and Lego was my first love.
Let’s create something great, together.
Email: rocky.yim@gmail.com
LinkedIn: linkedin.com/in/rocky-yim/
“Rocky is universally both liked and respected throughout the team. In fact, “beloved” is the word I’ve heard used in many circles, and I think that nails it. He’s an exceptional collaborator and I’d jump into the trenches with him any day.”
Scott MacDonald
Director, Digital & Content Marketing, Element Fleet
“What a damn delight Rocky is to have on our team. Because when he turned up, I realized that not only can a person be talented, creative, risk-taking, and collaborative, they can also be the literal sun in the sky.”
Carissa McCart
Director, TELUS Studios
Areas of Expertise